Privacy policy
Last updated: 16 July 2026
1. Who We Are
ULTIMAX Discount Zone is an online retailer operating at ultimaxdiscountzone.com. We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For any privacy-related queries, contact us at: mc2k01@europe.com
2. What Data We Collect
We may collect and process the following personal data:
- Identity data: name, username
- Contact data: email address, billing and delivery address, phone number
- Transaction data: details of purchases and payments
- Technical data: IP address, browser type, device information, cookies
- Marketing data: your preferences for receiving marketing from us
3. How We Collect Your Data
We collect data when you:
- Place an order or create an account on our store
- Subscribe to our email marketing
- Contact us directly
- Browse our website (via cookies and analytics tools)
4. How We Use Your Data
We use your data to:
- Process and fulfill your orders
- Send order confirmations and shipping updates
- Provide customer support
- Send marketing emails (only with your consent)
- Improve our website and customer experience
- Comply with legal obligations
5. Legal Basis for Processing
We process your data under the following lawful bases:
- Contract: to fulfill your order
- Legitimate interests: to improve our services and prevent fraud
- Consent: for marketing communications (you can withdraw at any time)
- Legal obligation: where required by law
6. Third Parties We Share Data With
We use trusted third-party services to operate our store. These may process your personal data on our behalf:
| Service | Purpose |
|---|---|
| Shopify Inc. | E-commerce platform and payment processing |
| CJ Dropshipping | Order fulfillment |
| Klaviyo | Email marketing |
| Judge.me | Product reviews |
| Google Analytics | Website analytics and performance tracking |
| Other analytics/advertising tools | Site optimisation and remarketing |
All third-party processors are required to handle your data securely and in accordance with applicable data protection law.
7. Cookies
Our website uses cookies to enhance your browsing experience and analyse site traffic. These may include cookies set by Shopify, Google Analytics, and other third-party tools. You can manage your cookie preferences through your browser settings.
8. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order data is typically retained for up to 7 years for tax and legal compliance.
9. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing
- Withdraw consent for marketing at any time
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, contact us at mc2k01@europe.com.
10. International Transfers
Some of our third-party providers (e.g. Shopify, Klaviyo) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.
11. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on this page.
12. Contact Us
ULTIMAX Discount Zone
Email: mc2k01@europe.com
Website: ultimaxdiscountzone.com